Customers are averaging more time online than they have historically ever been due to COVID-19. As a result, this presents opportunities for brands and businesses to connect with customers via a variety of digital avenues. The catch? Customers have different expectations, needs, and preferences than they have had in the past. Plus, businesses have to recognize the path to purchase has never been straight but more so than ever, online is where many purchase decisions are being made. With the goal to get customers to physical locations but recognizing the path to purchase often begins online, this webinar will shed light and opportunity on how to connect with consumers in a digital, COVID-19 centric world. Among the questions answered will be how to convert online browsing customers to in-store buyers and ways to gain clarity on digital data, marketing, and more. Plus, expect to understand how connecting, communicating, and ultimately converting customers to buyers in this one hour webinar designed uniquely for small businesses can happen. This is a webinar you will not want to miss!